Liam Cox // MONCAL

3/3/2018 /

How would you describe the scene in London?

I’ve always been a fan of Italian football and their culture. However, I do have to say that London has to be the most prominent in the culture of football. I mean, for a start there’s the sheer volume of teams from the London area. Every London rivalry is a heated game. Even if the teams aren’t the biggest of rivals. They are always entertaining games to watch and thats mostly thanks to the fans.

Who are you inspired by?

Moncal is mainly inspired by the streetwear brands, such as Supreme, Stussy, etc. These brands are known worldwide and not just in the niche that James Jebbia and Shawn Stussy intended, respectively.

These types of brands have become increasingly more popular over recent years and are now considered to be general fashion, even by people that have never surfed or stepped foot on a skateboard. We, at Moncal, noticed a considerable gap in the streetwear/football market and our aim is to fill it.

What is the aspiration for the Moncal brand?

The short term aspiration for Moncal at the moment is to set up our own work-space where we can print onto our products, and really give the brand more of a luxury feel. We’ve also added new little details to our designs and have improved our product packaging hugely by adding a few extras that will come with each order. We want customers receiving our products to really remember the Moncal experience.

What projects do you have lined-up?

We’ve closed our online store to give it a complete revamp and we have many projects in the pipeline. Referring back to the aspiration question, we would like to produce all our products in-house rather than exporting the work. This is so we can add the extra touches to each package and give it more of a personal touch. But I’d definitely keep your eyes peeled for regular updates on our social media and website.

What do you think the trends are in football/streetwear fashion?

There aren’t many trends as it is early days in this sort of niche but you could definitely say football shirts are becoming more prominent in streetwear. Classic shirts from the 90s are definitely popular and very rare to get hold of. I feel like kit manufacturers have slowly realised that, for football fans, shirts can be worn everyday and they are bringing out more fashionable football shirts.

Take the latest release of the World Cup shirts, Nike revealed the new England and Nigeria kits, with the England training wear getting a lot of praise for its nostalgia look and the Nigeria shirts both getting high praise for their stylish and fresh look. I think the football shirt trend started again when Drake was pictured in that infamous pink Juventus shirt. Since then you’ve started seeing big stars repping their football shirts and it just took off.

Do you think the major sports brands are missing the opportunity to sell lifestyle apparel to a sport audience?

If you asked this question last year I would have had to say YES, without any thought. But I think since the strong revival of the ‘heritage’ brands so to speak, the likes of Fila, Champion and Kappa. The major brands (Adidas, Nike, Reebok, New Balance, etc.) have started to employ top or up-and-coming designers to focus solely on putting together a fashionable lifestyle apparel project. A lot of these are ongoing, so I couldn’t predict when they’ll be more prominent in the lifestyle apparel niche. It will come with time.

How important do you think the game itself is to people who buy Moncal gear?

A lot of our customers are followers from our Instagram and we try keep our content relative to football and streetwear trends. However, we have contacted a few musicians that we know like football. One example that has payed off is with a band called The Hunna (fairly new, up-and-coming band featured on Radio 1 a lot). We messaged the lead singer, Ryan, and offered some of our products and goodies. He was well up for it and has been extremely supportive by posting the products on the bands Instagram account. Our sales rocketed through the roof and it was good as our products, although designed for lovers of the sport, were also ought and are worn by people who don’t necessarily like football.